Safe to Play
Overview
Play Studio's real challenge wasn't the therapy, it was the first impression. For a child, the walk into a psychology clinic can feel like the hardest part, and a website is where that feeling starts.
The Challenge
Clinic websites tend to follow the same formula: clinical tone, cold palette, services list, contact form. That template works against a practice built on play and trust. The brief: make children and families feel at ease before they ever sit down.
Research & Strategy
Design started with research, not screens. I looked at what makes families feel safe or anxious when choosing a place for their child. That insight shaped the tone, the pacing, and how much breathing room each page needed. Every color, type choice, and interaction was then tested against one question: does this feel gentle?
The Design Solution
Research-led UX: structure and interactions built around how families actually approach the decision
Gentle UI: soft color, friendly type, and calm interactions make the site feel like an open space rather than a waiting room
End-to-end delivery: from research through branding and web design to a live site
